▲ The corporate logo of Hyundai Card's new concert culture brand, "Loved by Hyundai Card," provided by the card issuer. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 20 (Yonhap) -- Hyundai Card, known for organizing concerts for global pop stars such as Paul McCartney and Coldplay, is launching a new brand to showcase K-pop artists.

Hyundai Card announced on Thursday the launch of its new concert culture brand, "Loved by Hyundai Card."

This brand will not only introduce performances by international artists but also feature top-tier domestic artists, offering Hyundai Card members exclusive benefits such as early ticket reservations.

Previously, Hyundai Card primarily focused on bringing international artists to Korea through its "Super Concert" and "Culture Project" series.

The first concert under "Loved by Hyundai Card" will be Jay Park’s world tour, "Serenades & Body Rolls," scheduled for May 24–25 at the Olympic Handball Gymnasium in Seoul.

▲ This image, provided by Hyundai Card, promotes "Serenades & Body Rolls" world tour concert by K-pop star Jay Park, the first concert under the firm's new concert culture brand, "Loved by Hyundai Card." (PHOTO NOT FOR SALE) (Yonhap)

Hyundai Card members can access exclusive pre-sale tickets on Melon Ticket at 12 PM on March 26, while general ticket sales will begin at 8 PM on March 27.

A Hyundai Card representative stated, "With the rising global popularity of K-culture and K-music, the competition for concert tickets has become intense. We expect that the early reservation privileges for domestic artist performances will be highly appealing to Hyundai Card members."

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