▲This photo, provided by Hite Jinro, shows IU. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, December 27 (Yonhap) -- Singer and actress IU was chosen as the most loved commercial model selected by consumers this year.According to a consumer survey, 9.4% of the respondents have chosen IU as their favorite model, according to Kobaco on December 27.

It was followed by "Figure skating Queen" Kim Yu-na (6%), broadcaster Yoo Jae-seok (5%), soccer player Son Heung-min (4.5%), and actor Jun Ji-hyun (4.3%).

In addition, respondents mentioned "exercise, diet, and health care" (63.1%) and "financial and savings (55.0%)" as their new year's resolutions.

The No. 1 product and service group, which respondents said is likely to consume more next year, is "travel" (44.7%), and the demand for travel, which has been reduced in the past few years due to social distancing policies, is expected to surge in 2023.

This survey was done to provide reference materials to middle- to small-sized enterprises, which comparatively lack marketing information.

The survey was conducted online from November 25 until December 1 among 2,000 men and women aged 20 to 59 in Korea, and the sample error is ±2.2 significance level with a 95% standard error.

Lee Baek-man, CEO of Kobaco, said, "Kobaco is producing and analyzing consumer data tailored to small and medium-sized advertisers using our existing marketing infrastructure," He continued, "We will continue to make various efforts to be a strong marketing partner for small and medium-sized companies."

(This article is translated from Korean to English by Dowon Kim.)

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