SEOUL, Oct. 30 (Yonhap) -- Musinsa said Friday it will open "Musinsa Beauty Seongsu," a beauty-focused store in Seongsu-dong, eastern Seoul, on Nov. 11, showcasing more than 10,000 products from about 700 brands.

The store will be Musinsa's second standalone beauty store following "Musinsa Beauty Hongdae," which opened last month. It will occupy about 1,300 square meters (14,000 square feet) across the first and second floors of the building.

The store will offer a wide range of products, including skincare, makeup, fragrances, and hair and body care.

In particular, 99 brands, or about 15 percent of all brands at the store, will make their debut at a Musinsa Beauty offline store.

The first floor will focus on skincare, makeup and fragrance brands. It will feature a "Next Beauty Zone" introducing emerging brands and a "Touch-Up Bar" where customers can try makeup products.

Reflecting Seongsu's vibrant pop-up store scene, the store will also have a "Brand-Only Pop-Up Zone" to help emerging brands that may find it difficult to operate independent offline stores showcase their products and gauge consumer responses.

The second floor will feature hair, body, oral care and men's cosmetics brands. It will also include a "Musinsa Beauty Ranking Zone" highlighting popular products and a "Musinsa Beauty Focus Derma Zone" where customers can explore cosmetics based on their specific skin concerns.

Following the Hongdae store, the beauty-specialized "Beauty Onnuri Pharmacy" will also operate at the Seongsu location. It will offer about 100 brands of over-the-counter medicines and cosmetics selected based on sales data from the Hongdae store.

The store will carry a wide range of products, from over-the-counter medicines to derma cosmetics and skincare products, with pharmacists providing professional consultations to help customers choose products suited to their skin conditions and care needs.

The store's design incorporates the local character of Seongsu by preserving the steel-frame structure of the building's former auto repair shop and applying Musinsa Beauty's signature coral color to the exterior and interior.

A Musinsa Beauty official said, "We will actively discover indie beauty brands with high growth potential," adding, "We will support them in reaching more customers and achieving sustainable growth by connecting our online and offline channels."

jwc@yna.co.kr

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