Gucci to win ‘Beautiful Seoul Award’ at 2022 Seoul Creative Festival
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yna@yna.co.kr | 2023-01-11 11:55:55
| ▲ This photo, provided by Gucci, shows the scene in video 'Gucci Garden Firenze to Seoul.' (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Jan. 11 (Yonhap) - Italian brand Gucci has announced that its promotional video, "Gucci Garden Firenze to Seoul," received a special award, the "Beautiful Seoul Award," at the 2022 Seoul Creative Festival, on Wednesday.
“Gucci Garden Firenze to Seoul” is a teaser video released by Gucci in March last year when it held an exhibition of "Gucci Garden Archetpyes” at Dongdaemun Design Plaza in Seoul.
In the video, a hot air balloon with the symbol of "eye" symbol, which symbolizes Gucci Garden, travels from Firenze, Italy to Korea, showing various landmarks in Seoul.
The award is for showing the world the beautiful views of Seoul through the video, explained Gucci.
(This article is translated from Korean to English by Yunhee Cho.)
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