▲ This image, provided by Sanrio Korea, promotes the special collaboration project with SHINee’s Key and Sanrio's Hello Kitty. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 26 (Yonhap) -- SHINee’s Key is launching a special collaboration project with Hello Kitty through global character brand Sanrio Korea.

 

The project follows a storyline in which Key’s signature character, Boksili, embarks on an adventure alongside Hello Kitty in search of Key.

 

 

▲ Key of K-pop boy group SHINEE poses at the media conference for his third mini-album "Pleasure Shop" held in Seoul on Sept. 23, 2024. (PHOTO NOT FOR SALE) (Yonhap)

 

As part of this collaboration, various exclusive artwork will be unveiled. Alongside Boksili, the project will also feature Wow from Key’s first mini-album BAD LOVE and Buksili from his second mini-album Good & Great, merging Key’s unique music-world characters with Sanrio Korea’s version of Key.

 

To celebrate the collaboration, a pop-up store will open this Friday and run until April 9 at The Hyundai Seoul, located in Yeongdeungpo, Seoul. Fans will be able to purchase a variety of limited-edition merchandise, including themed pajamas.

 

For global fans, the pop-up store will also open in Japan at a later date.

 

Meanwhile, SHINee is set to hold their seventh solo concert at KSPO Dome in Seoul from May 23 to 25.

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