▲This photo, provided by Lotte Homeshopping, shows that Bellygom won presidental award. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Dec. 15 (Yonhap) -- Lotte Homeshopping announced on Thursday that its own character "Bellygom" has received Presidential award at Korea Content Award.

Lotte Homeshopping explained that broadcasting companies or animation production companies have been mainly receiving grand prizes in character category, but character of distribution industry, Bellygom was exceptionally selected this year.

Bellygom was born through internal venture program for MZ generation employees by Lotte Homeshopping in 2018.

The character rapidly grew into customer's brand after it was displayed in Lotte World Tour in April, and since then, it was also displayed in Dubai, New York, etc., expanding its activity area,

Lotte Homeshopping will establish a larger presence abroad by producing animation, collaborating with global IP, and etc.



(This article is translated from Korean to English by Jiwon Woo.)

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