SEOUL, Nov. 13 (Yonhap) -- Shinsegae Live Shopping said Friday that beauty programs featuring celebrities and influencers sharing their personal product experiences have been receiving favorable responses from viewers.

An analysis of around 50 major beauty programs aired by the company this year showed that those featuring celebrities and influencers attracted an average of 23 percent more viewers than programs featuring only shopping hosts, the company said.

Order values were also more than 20 percent higher. Successful examples included the "Biogin Collagen Cushion" program featuring actress Jeon In-hwa and the "Leaders Eye Cream" show with Kim Sun-hee, a beauty influencer known as "Luxury Unnie."

The company attributed the positive response to celebrities sharing their skin concerns and personal beauty tips with viewers.

"Trustworthy personal experiences and the delivery of reliable information are particularly important for beauty products," a Shinsegae Live Shopping official said. "We plan to continue presenting beauty content that highlights expertise and compelling stories."

jwc@yna.co.kr

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