Hite Jinro extends Chamisul model contract with IU

▲ This photo, provided by Hite Jinro, shows IU's Chamisul Spring poster. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, March 23 (Yonhap) -- Korean liquor company Hite Jinro has extended the Chamisul model contract with singer IU, according to the drink company, on Wednesday.

Chamisul is a brand of Korean liquor soju, by Hite Jinro.

IU has been working as the Chamisul model from 2014 to 2018 and has been selected in 2020 once again. The singer will have been the Chamisul model for a total of 8 years with this contract extension.


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