SEOUL, Nov. 13 (Yonhap) -- Physiogel, a skincare brand owned by LG Household & Health Care Ltd., is operating an experiential pop-up store at the 2026 Kurly Beauty Festa at Dongdaemun Design Plaza (DDP) in Seoul through Nov. 15, the company said Friday.
The pop-up store is designed in the form of a "skin barrier repair construction site" to highlight the importance of winter skincare in an intuitive way.
Visitors can try Physiogel's signature products, including its "Red Soothing AI Repair Cream," "Red Soothing Rosateca Redness Reducing Serum" and "Red Soothing AI Repair Essence."
Physiogel is also holding an online promotional event through Nov. 19, offering products such as its "Scienceuticals Daily Immune Ampoule" with various special deals.
"We will continue to expand customer engagement through specialized derma solutions and marketing activities that address concerns over sensitive skin and damaged skin barriers," a Physiogel brand official said.
jwc@yna.co.kr
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