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| ▲This photo, provided by 7-Eleven, shows Woo Young-woo Gimbap. (PHOTO |
SEOUL, Oct. 28 (Yonhap) -- Convenience store 7-Eleven has joined with global hit TV series "Extraordinary Attorney Woo." (Hearafter "Attorney Woo.")
7-Eleven announced on Thursday that they have made a business agreement with Astory, production company of "Attorney Woo" and IP business subsidiary "AIMC" to invent distinguished product using intellectual property right and conduct marketing.
7-Eleven will be releasing their first collaborative products "Woo Young-woo tuna gimbap" and "Woo Young-woo big sausage gimbap."
Like how the main character Woo Young-woo arranged gimbap before eating to be able to see all the ingredients inside, 7-Elevn gimbap will be packaged in a square box to allow inside incregidents to be seen right away.
7-Eleven will set Woo Young-woo experience booth and Woo Young-woo Gimbap pop-up store at LOTTE Premium Outlet Time Villas from Nov.2 to Nov.13.
The pop-up store, which looks exactly like the Woo Young-woo Gimbap store in the drama, will reveal the two set of soon-to-be released Woo Young-woo Gimbap for the first time.
They will also have photo zone decorated by Woo's photos and illustrations and sell official merchandise such as bag and headset.
7-Eleven plans to continue releasing licensed products using Woo Young-woo's IP and conduct various marketing.
(This article is translated from Korean to English by Jiwon Woo.)
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