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| ▲ This photo, provided by Hyundai Motor Company, shows Tucson in a scene from "Uncharted," an upcoming American action-adventure film. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Feb. 4(Yonhap) – Hyundai Motor Company’s sport utility vehicle(SUV) Tucson will meet customers at the Hollywood blockbuster.
Hyundai Motor Company announced on Feb. 4 that "Tucson Beast," remodeled into an off-highway concept in the movie "Uncharted," which will be released in Korea on Feb. 16, will appear as a vehicle for main characters and present diverse driving scenes in Barcelona, Spain.
Following Tucson, Genesis GV80·G80·G90 will also appear in the movie.
The movie “Uncharted” is an action film based on a popular PlayStation game, starring Tom Holland, the main character of Spider-Man's third series.
Earlier, Hyundai Motor Company signed a strategic partnership with media group Sony Pictures Entertainment(Sonny Pictures) and introduced IONIQ 5 and Tucson in the Marvel action blockbuster "Spider-Man: No Way Home" in December, 2021.
Hyundai Motor Company also plans to present various marketing strategies by utilizing intellectual property(IP) regarding the movie.
Following the release of the IONIQ 5 advertisement featuring Spider-Man last year, the company plans to produce a Tucson commercial video in collaboration with the main actor Tom Holland this year.
Thomas Schemera, the executive vice president of product and strategy at Hyundai Motor Company, said, "I am happy to show the attraction of our company's vehicles in a game-based movie that possesses a global fandom," adding, "We will try to impress customers through entertainment collaboration contents."
Meanwhile, Hyundai Motor Company will continue its partnership with Sony Pictures through the sequel to the animation “Spider-Man: Into the Spider-Verse,” which is scheduled to be released later this year.
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