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| ▲ This photo, provided by Shinsegae International, shows Philipp Plein and Snoop Dogg's sneakers collection. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Jan. 29 (Yonhap) - Shinsegae International is to present sneakers in collaboration with American hip-hop musician Snoop Dogg.
Philipp Plein, a Swiss luxury brand imported and sold by Shinsegae International, announced on Sunday that it will showcase its sneakers collection "#PLEINDOGG" in collaboration with Snoop Dogg through a live broadcast on upcoming Monday.
Philipp Plein, known for its colorful decorations and crystal skull patterns, has a solid fan base.
The PLEINDOGG Collection has been influenced by Philipp Plein's unique Gothic style, Snoop Dogg's music and fashion styles.
Snoop Dogg is known to have participated in the entire production process, including product planning and design, for collaboration.
The collection is a high-top style that comes up to the ankles and features Philipp Plein and Snoop Dogg phrases engraved on the front of the sneakers.
This product is to be pre-sold on Shinsegae International's live commerce platform S.I.LIVE.
(This article is translated from Korean to English by Yunhee Cho.)
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