Fashion platform expands business to beauty and lifestyle

▲ This photo is provided by ZigZag (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Mar. 30 (Yonhap) -- Online platforms for women's fashion are expanding their business areas beyond fashion to beauty and lifestyle.

According to the industry on the 30th, ZigZag, a fashion platform operated by Kakao Style, will officially operate a 'Beauty Hall' that collects and sells beauty products beginning from April 1st.

In the Beauty Hall, more than 200 beauty brands will be located selling skin care products, color cosmetics, perfumes, beauty devices and many more.

ZigZag explained that the trial run of the Beauty Hall that has been operated from last November showed a positive response as the transaction amount increased ten times this March compared to the first month.

A worker from Kakao Style said, "With the official operation of the Beauty Hall, we will show new values of style commerce through personalization, contents, and relationships.

Shinsegae Group's women fashion platform W Concept has expanded its 'life' category with products including digital home appliances, travel, and pet-related products.

With the life category expanding, the sale increased by more than 120% compared to the previous year, therefore deciding to introduce more related brands as well as strengthen their marketing strategy this year. 

Additionally, it plans to actively pursue the entry of imported living editorial stores and digital brands along with collaborations with various brands. To commemorate the launch of the Samsung Bespoke Wine Fridge, it is collaborating till the 6th of next month for its first attempt.

(This article is translated from Korean to English by Haemin Kim.)

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