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| ▲ This photo, a captured image from a video on Netflix's YouTube account, shows Reed Hastings CEO of Netflix attending an online report of the third-quarter profit wearing "Squid Game" tracksuit. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Oct. 20 (Yonhap) -- Reed Hastings, the CEO of global streaming platform Netflix, appeared in green tracksuits from Korean original series “Squid Game” to announce the platform’s third quarter results on the 19th.
On the online event, CEO Hastings beamed at the report that the platform’s membership users increased thanks to Netflix’s biggest output ever, “Squid Game.”
Hastings posted a photo shot of him wearing “Squid Game” tracksuits on Instagram last month.
He compared the series’ smash-hit to a “contents engine.”
He said that the Korean contents team led by Kim Min-young VP (Vice President) of Asia-Pacific contents (except for India) was the one who discovered the successful series and that he and co-CEO Ted Sarandos didn’t expect such global hit at the time.
“Even I and CEO Ted don’t know for sure yet, but there will be other fantastic works that will promote Netflix’s contents engine,” added Hastings saying that other hit production following “Squid Game” will pop out from an unexpected source.
“It is really hard to expect what production will spread out, but when it does its impact will be powerful,” said CEO Sarandos.
“Not all forecasts are always correct, but there are extraordinary Korean dramas that yield magnificent accomplishments,” added Sarandos.
Netflix revealed that for the first 28 days of “Squid Game”’s release in mid-September, the number of those who watched the series for at least 2 minutes were up to 142 million.
The figure is 66% of Netflix membership users which is 213.6 million, according to economic new media CNBC news.
The platform also confirmed that “Squid Game” is contributing in various ways to expanding “Netflix”’s profit saying that there high demands for goods related to the series such as “Squid Game” T-shirts.
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