'Doom at Your Service' beats drama 'Youth of May' in online viewing ratings

연합뉴스 / 2021-05-20 08:00:27

▲ These photos provided by KBS and tvN shows posters for the dramas (left) "Youth of May" and (right) "Doom at Your Service" respectively. (PHOTO NOT FOR SALE) (Yonhap)

▲ This photo provided by SMR shows a scene from KBS 2TV's "Youth of May" drama. (PHOTO NOT FOR SALE) (Yonhap)

▲ This photo provided by SMR shows tvN's drama "Doom at Your Service." (PHOTO NOT FOR SALE) (Yonhap)

▲ This graph provided by SMR shows the difference in percentages of the viewers' age levels for (left) "Youth of May" and (right) "Doom at Your Service." (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, May 20 (Yonhap) -- Amid the fierce drama competition between KBS 2TV's "Youth of May" and tvN's "Doom at Your Service," drama "Youth of May" recorded the higher viewing rate while "Doom at Your Service" was watched more through online video platforms.

According to an analysis by Smart Media Rep (SMR), which distributes video-on-demand (VOD) of major broadcasters on online platforms such as Naver and YouTube, the accumulated number of playbacks for "Doom at Your Service" was 4,940,978 and 4,188,600 for "Youth of May."

In terms of the total number of views, the difference between the two dramas was around 750,000, but considering that "Doom at Your Service" started airing a week later than "Youth of May," the figure is considered significant.

From the time the two dramas began to air simultaneously, the number of times "Doom at Your Service" played was 2,970,340, recording 1.5 times more than "Youth of May," which was played 201,001,291 times.

On the other hand, "Youth of May" has surpassed "Doom at Your Service" in viewing ratings by achieving 4-5% viewing audience.

In addition to broadcasting on the same day, the two works are also receiving attention for their unique romance story lines amid recent emergence dramas with distinctive genres.

"Youth of May" is an authentic melodrama set in Gwangju in May 1980. Taking advantage of the recent "retro" trend, the drama is receiving favorable reviews by portraying love through somewhat of an old-fashioned way that is hard to see in modern dramas.

Starring young actors such as Lee Do-hyun, Go Min-si, Keum Sae-rok and Lee Sang-i, the drama has expanded its audience to some extent due to the authentic melodrama genre.

"Doom at Your Service," which aired on May 10th, is a fantasy work about the romance between actor Seo In-guk, who plays a middle manager of God, and actress Park Bo-young, a human who lives in a 100-day limit life.

Amid the recent slump of romantic comedies, "Doom at Your Service" added fantasy elements and also drew attention by starring actress Park Bo-young, who holds a solid fan base.

The characteristics of these works can also be found through the age distribution of the viewers.

For the melodrama "Youth of May," a high percentage of viewers were in their 40s (24.1%), and the romantic comedy "Doom at Your Service" was viewed by a majority of viewers in their 20s (41.4%) and 30s (20.1%).

However, within the young adults, "Youth of May" (12.5%) overtook "Doom at Your Service" (9%) as rising stars Lee Do-hyun and Go Min-si hold a larger percentage of teenagers in their fan base.

Among the top 10 individual playback clips, there were 7 "Doom at Your Service" clips and 3 "Youth of May" clips. In particular, "Doom at Your Service" gained a complete advantage, as five of the seven clips were in the top 5.

Among the two dramas, the most watched clip was a pre-promotion video of Park Bo-young and Seo In-gook's fateful encounter in "Doom at Your Service," recording 422,725 (1st palce) as the number of times played.

The highest number of plays in "Youth of May" was 217,858 times, ranking sixth with behind the scene videos of Lee Do-hyun and Go Min-si.

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