IVE's 'Love Dive' MV exceeds 100 mln on YouTube

▲ This photo, provided by Starship Entertainment, shows, IVE (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, June 17 (Yonhap) -- The music video of IVE’s “Love dive” exceeded 100 million Youtube views according to the Starship Entertainment on Thursday.

It has been 72 days since the release of their music video last April.

“Following the success of IVE’s music video “Eleven” which exceeded 100 million views within 3 months of its release “Love Dive” has set the new record for the group by surpassing 100 million views on YouTube. ” explained the Starship Entertainment.

The song “Love Dive” is a modern pop song with an addictive chorus and percussion.

“Love Dive” embeds the meaning of how people should take a leap of faith if one has the confidence to love somebody. The title track topped various domestic music charts and recently was selected as one of Time magazine’s “The Best K-pop Songs and Albums of 2022 So Far.”

Sextet Korean girl group IVE who debuted last December consists of Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo.

IVE is considered as one of the leading figures of the 4th generation girl groups due to their continuing success starting with the group's debut single “Eleven” which sold more than 150,000 copies within the first week of its release, followed by their second single album “Love Dive”.

(This article is translated from Korean to English by Joonha Yoo.)

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