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| ▲This photo, provided by KOTRA, shows the poster of the "2022 Hanoi Korea Brand and Entertainment Expo" (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, October 28 (Yonhap) --A huge marketing event for the export of K-pop and Hallyu events has been opened in Vietnam.
The Ministry of Trade, Industry, and Energy, five other related ministries, KOTRA, Korea Creative Agency, and five other organizations opened the "2022 Hanoi Korea Brand and Entertainment Expo" at the Hanoi International Exhibition Center.
136 Korean organizations from different fields, including consumer goods, medical, education, and eco-friendly goods, will be holding consultations with 300 buyers from 11 different countries during the two days of the event.
Yu Jeoung-yeol, the CEO of KOTRA, Oh Young-joo, the Korean Ambassador of Vietnam, Nguyen Minh Vu the Deputy Minister of Foreign Affairs, Vũ Đức Đam, deputy prime minister of Vietnam and more representatives of each country participated in the opening ceremony of the event.
The Hallyu Expo has been held every year since 2010. However, it is the first time in three years to be held face-to-face since COVID-19 happened.
Vietnam marks the 30th anniversary of diplomatic ties with Korea this year and has become the country with the third largest trade volume after China and the United States with Korea as of September.
In the opening performance of the day, ambassadors such as singer Kim Se-jeong, boy group WINNER, and the rookie idol group BLANK2Y performed to liven up the atmosphere of the event.
In addition, e-learning content, medical services, and eco-friendly two-wheeled vehicles were displayed in the exhibition hall prepared on site.
An event was also held in which an electric tricycle manufactured with its own technology was donated to the Agriculture Science Institute of Northern Central Vietnam (ASINCV), and the promotional ambassadors donated the proceeds from the sale of autographed T-shirts to the Vietnam Red Cross.
"We will strengthen economic cooperation between the two countries by expanding the ripple effect of the Korean Wave in Vietnam to not only consumer goods but also various fields, including services and eco-friendly industries," said Yu Jeoung-yeol, CEO of KOTRA.
Meanwhile, the '2030 Busan Expo Promotion Promotion Hall' was installed at the event site, attracting the attention of Vietnamese government officials and Southeast Asian entrepreneurs.
In addition, a makeup show with Hallyu star stylists and a Korean food tasting event will be held during the period of the event.
(This article is translated from Korean to English by Dowon Kim.)
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