Pledis Entertainment unveils new corporate identity

▲ This corporate logo is provided by South Korean entertainment firm Pledis Entertainment, home to K-pop boy group Seventeen. (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Aug. 25 (Yonhap) -- Pledis Entertainment, home to K-pop boy group Seventeen, has introduced a new corporate identity (CI), the company said on Monday.

Pledis said its updated design reflects the firm's unique movement and rhythm while expressing its capacity to foster diverse artists and develop distinctive content. The main red color symbolizes the company’s passion, potential and creativity, it added. 

Founded in 2007, Pledis represents artists including Seventeen, TWS, Bumzu and Hwang Min-hyun.

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