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| ▲This photo, provided by Nongshim, show Shrimp Crackers. (PHOTO NOT FOR SALE)(Yonhap) |
SEOUL, December 1 (Yonhap) -- Nongshim Shrimp Cracker is expected to achieve 100 billion won in annual sales for the first time this year, 51 years after its launch.
Shrimp Crackers, Spicy Shrimp Crackers, Rice Shrimp Crackers, and Shrimp Crackers Black recorded 93.3 billion won in the January-November period, up 20% from the same period last year according to Nongshim on December 1.
As their monthly average income is 8.5 billion won, it is expected for Nongshim to reach 100 billion won for their annual sale this year.
Nongshim pointed out the increase in various gatherings due to the lift of social distancing as the key to the popularity of shrimp chips this year. Nongshim's analysis is that shrimp chips, which can be enjoyed by anyone regardless of gender or age, were greatly loved at social gatherings of friends or family.
They have analyzed that the continued recession and the economic slowdown have led people to prefer best brands and items, which have been loved by people for a long time.
The demand for Shrimp Cracker has increased as consumers choose Shrimp Cracker, a familiar brand, over new products.
The premium product "Shrimp Crack Black" which was released last year is expected to exceed 10 billion won for its annual income.
Shrimp Cracker is Korea's first snack which was released in 1971, and one pack of Shrimp Cracker is made out of 4~5 shrimps of 5~7 cm.
(This article is translated from Korean to English by Dowon Kim.)
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