After long wait 'Avatar: The Way of Water' and 'Hero' to premiere in theaters

연합뉴스 / 2022-12-08 11:13:44

▲This photo provided by individual providers show posters of 'Avatar: The Way of Water,' and 'Hero.' (PHOTO NOT FOR SALE) (Yonhap)

▲This photo provided by Walt Disney company show a scene from 'Avatar The Way of Water.' (PHOTO NOT FOR SALE) (Yonhap)

▲This photo, provided by CJ ENM show poster of 'Hero.' (PHOTO NOT FOR SALE) (Yonhap)

▲This photo provided by CJ ENM show a scene from the movie 'Hero.' (PHOTO NOT FOR SALE) (Yonhap)

SEOUL December 8 (Yonhap) -- Consecutive releases of blockbuster movies towards the end of the year such as “Avatar: The Way of Water” and “Hero” are to bring energy to the stagnated scene of movie industry.

Movie theaters are preparing for the upcoming premiere of supposedly one of the biggest movie of the year “Avatar The Way of Water” such as upgrading their screening equipments to support 3D screenings, or re decorating special screening sections uplifting the mood.

Based on the information released by the Movie industry on Thursday, South Korea will be the first country to ever premiere “Avatar: The Way of Water” on December 14.

Before the premiere of the movie Director James Cameron and casts of “Avatar: The Way of Water” will visit south Korea to greet their fans. Producer John Landau, Sam Worthington, Zoe Saldana, Sigourney Weaver and more will attend the event.

Starting with the press conference planned for Friday, casts of “Avatar: The Way of Water” will participate in various advertizing events including the blue carpet event.

“Avatar 2” also known as “Avatar: The Way of Water” is a sequel of the global block buster movie Avatar released in 2009. The movie which took 13 years to release depicts journey and battles protagonist Jake Sully, acted by Sam Worthington, and Neytiri acted by Zoe Saldana go through as a family, and how they had to leave their home planet to survive.

When the first movie premiered their use of 3D technology which provided audiences with realistic depiction of scenes, it became an instant hit. Not only the movie topped box offices from all over the world but also it attracted over 10 million audiences.

Avatar 2 will present various environments such as underwater cities, and creatures. Director James Cameron once addressed “Throughout the movie audiences will be able to enjoy everything one can imagine, from deserts to icebergs and more.”

Just like its previous movie, “Avatar 2” is created with 3D screening in mind, therefore it is assumed that a lot of audiences will be re visiting the teather for multiple rounds of screening just like they showcased in case of “Top Gun Mavrick.”

Based on the assumption that “Avatar 2” will increase the demand in 3D screening, theaters are preparing for every possible situations.

In case of South Korean theater CGV, based on the societal atmosphere created throughout the pandemic era, they have prepared a new type of 3D glasses for audiences, instead of using a reusable glasses where after every screening workers at the theater sanitized for later usage, CGV will gift the 3D glasses to audiences so they can take the glasses with them once they are done using them.

Lotte Culture works has redecorated ‘Superplex’ in 8 years, superplex is Lotte Cinema’s grand cinema with 34m wide screen with premium sound system and spacious seating to heighten the movie experience.

Going against “Avatar 2” is South Korean musical movie “Hero.” Upcoming movie premiering on December 21 “Hero” is director Yoon Je-kyoon first movie in 8 years since his movie “Ode to My Father” released in 2014.
Musical movie hero depicts the life of independence fighter Ahn Jung-geun who took out Ito Hirobumi, Japan’s first prime minister and resident general of Korea on Oct. 26,1909 at Harbin Station, and his execution at the age of 31.

On the role of protagonist Ahn Jung-geun South Korean actor Jung Seung-hwa who has been acting out the role in the original musical since it premiered in 2009. Moreover, actress Kim Go-eun, Na Moon-hee, and more great actors and actress who were familiar to the audience however unfamiliar to the scene of musical will appear throughout the movie.

Story of Ahn Joong-geun and the assassination of Ito Hirobumi is widely known, however the movie focuses into more of the personal challenges of Ahn Joong-geun, his relationship with his mother, relationship with independence fighters and more of the stories hidden under the event.

Some critics analyze that based on the successful outcome of South Korean National Team at the 2022 Qatar World cup the movie “Hero” might benefit off from the situation to reach success.

“Heightened market prices, economic down slope with Itaewon tragedy, our economy was under very grim atmosphere, however due to the world cup we are provided with an opportunity to flip the current situation.” addressed Hwang Jae-hyun, communications manager of South Korean movie theater CGV.

Some of the people working within the movie industry indicate that due to the release of various genre of movies contradictory from one another, it will rejuvenate the movie industry by competing against one another.

Premiere of “Doctor Strange in the Multiverse of Madness” which spiked up the energy within the movie industry in May of 2022, was continued on through “The Roundup,” “Top Gun: Maverick” and more showcasing the recovery of the losses throughout the pandemic era.

Kim Hyung-ho movie market analyst addressed “’Avatar 2’ in visual perspective and ‘Hero’ because it’s a musical movie are both great movies to watch at the movie theater, therefore I expect the movie scene will increase in size similar to pre pandemic era.”

December which is considered to be one of the biggest hit season of movie industry managed to attract over 12 million audiences in 2018, however due to COVID 19 total audiences within December of 2020 decreased down to 1.4 million audiences, however it recovered a little bit 8.5 million audiences.

“Premiere of ’Avatar 2’ and South Korean movie ‘Hero’ is expected bring a lot of audiences back to the movie theaters,” adding “If the influx of audiences continue on until January of 2023, more movies will premiere creating the positive cycle.” addressed Lotte Cultureworks marketing director Lee Shin-young.