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| ▲This photo, provided by Handsome show photo by the fashion brand 'System.' (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL January 18 (Yonhap) -- South Korean global fashion and lifestyle brand Handsome by Hyundai group will be participating in Paris Fashion week in three years since the wide spread of COVID 19, addressed Handsome on Wednesday.
According to Handsome, “System” and “System Homme” will be conducting a presentation on Thursday and open up a showroom for over 200 of the foreign buyers from 20 various nations, starting on January 21 to 25.
The runway of Paris Fashion week will be featuring various lights fixtures, and using shadows under the influence of the essay “River of Shadows” by famous British photographer Eadweard Muybridge.
Upcoming presentation for fall and winter line ups, will feature 40 of the new products under the theme of “shining the light on brand’s heritage” in celebration of System’s 32nd anniversary.
In order to target the global customers, Handsome will rearrange the designing process of the latest lineups of System and System Homme about six to eight months.
By finishing up the design of the upcoming clothing items six months prior to the release of seasonal products and showcasing them through fashion shows, will provide the group with a first mover advantage.
Moreover, Handsome will be selling the products showcased through Paris Fashion Week at department store La Samaritaine located within France, Online Fashion mall “SSENSE” and more.
(This article is translated from Korean to English by Joonha Yoo)
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