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| ▲ This photo, provided by Yonhap News TV, shows K-pop performances. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Mar. 26 (Yonhap) -- While K-pop singers, including the superband BTS, are leading the global music scene, people are eager to foster the next generation of global stars.
In order to find members of various nationalities to build a global fandom, agencies are actively seeking talent by holding international auditions.
According to the music industry on Mar. 26, HYBE, where BTS, Seventeen, TOMORROW X TOGETHER, and ENHYPEN belong to, will hold a multi-label audition with its 7 labels in Las Vegas next month.
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| ▲ This photo, provided by HYBE, shows HYBE multi-label audition. (PHOTO NOT FOR SALE) (Yonhap) |
HYBE has music labels, such as Big Hit Music, the BTS’ agency, BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, HYBE LABELS JAPAN, and HYBE AMERICA.
Each label has been holding separate auditions so far, and this is the first time that 7 labels have come together in a multi-label audition.
The audition will be held in Las Vegas four times from Apr. 8 to 9(U.S. Time), and BTS will hold a concert "BTS Permission to Dance on Stage-Las Vegas” on the same day.
The staff from HYBE said, "During the audition season, large-scale events will be held to draw attention of the global music scene, such as the 'Grammy Awards' and BTS concerts, and talented people from all over North America are likely to visit Las Vegas."
Pledis Entertainment also plans to hold its own audition. It will hold an audition “GLOBAL WONDER TEENS” until Apr. 17 and receive applicants in the categories of “Voice,” “Performance,” and “Confidence.” There is no restriction in terms of nationality as the audition is globally oriented.
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| ▲ This photo, provided by FNC Entertainment, shows FNC's U.S. global audition. (PHOTO NOT FOR SALE) (Yonhap) |
FNC Entertainment, where P1Harmony and SF9 belong to, will also hold auditions in the U.S. next month.
Starting in Seattle, FNC plans to hold 16 global auditions in a total of 6 regions, including San Francisco, Los Angeles(LA), Atlanta, New Jersey, and New York, from Apr. 18 to 19.
Among them, auditions in LA, New Jersey, and New York will be held in public without restrictions on the number of people.
FNC said, "The final candidates will be given the opportunity to receive systematic management and professional training at FNC along with the trainee contract," adding, "There are expected to be high interests from talent who dream of becoming global stars.”
Not only large agencies but also small and medium-sized agencies are eager to find a talent that will become a K-pop “rising star.”
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| ▲ This photo, provided by Blockberry Creative, shows "Boy of the Month(translated)" project. (PHOTO NOT FOR SALE) (Yonhap) |
Blockberry Creative, which drew attention with their debut project that announces a girl group member each month, plans to launch a global audition "Boy of the Month(translated)" project to find boy group members who can actively perform from 2023.
The music scene has agreed that agencies should not wait for talented people, but rather actively seek them on their own.
The staff from an agency that has produced several idol groups said, "Discovering a talent is like asking for the moon," adding, "It is not easy to only foster trainees who come to the agency as group members to perform in the global industry."
Another staff from the agency mentioned, "Since it recently costs billions of won for an idol group to perform for a year, we do our best to find decent members from the beginning.”
He added, "Those who dream of becoming singers are also competing to join so-called large agencies, such as HYBE, SM, and JYP, which makes harder for medium-sized agencies to discover a talent," adding, "That's why they always hold public auditions or global auditions."
(This article is translated from Korean to English by Kim Sun Min.)
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