'GOT the beat' sends environmental protection message through 'Alter Ego'

연합뉴스 / 2023-01-06 11:43:09
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▲This photo, provided by SM Ent., shows GOT the beat. (PHOTO NOT FOR SALE) (Yonhap)

 

 

SEOUL, Jan. 6 (Yonhap) -- SM Entertainment's girl unit "GOT the beat" is sending a message about protecting the environment through their new track "Alter Ego."

According to the agency on Friday, the side track "Alter Ego" off the group's first EP album set to be released on January 16, is a dance song in which its lyrics depict the seriousness of environmental problem.


In the reality where our decisions and behaviors have come back as the results, the lyrics highlights that let's awaken another ego for a new change.

Last January, SM Entertainment has opened a forum under the theme of "Sustainability" as the first domestic Entertainment to do so.

GOT the beat is a female performance unit of seven members, BoA; SNSD's Taeyeon and Hoyeon; Red Velvet's Seulgi and Wendy; Aespa's Karina and Winter.

(This article is translated from Korean to English by Jiwon Woo.)

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