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| ▲This photo, provided by Kakao style zigzag, shows winter clothes sold at zigzag. (PHOTO NOT FOR SALE) (Yonhap) |
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| ▲This photo, provided by ABLY, shows ABLY's winter shopping trend. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Dec. 2 (Yonhap) -- Sales of winter fashion items such as padded jacket, coat, gloves, etc. are soaring as severe cold is continuing, morning temperatures dropping below 0 degrees and nationwide cold advisory issued.
Style commerce platform operated by Kakao style, ZIGZAG announced on Friday that among the one-day shipping service items, the sale of padded jacket for the last three days (Nov. 28-30) rose by 128% of previous week's sale.
Without the one-day shipping, due to the severe cold, sale of winter fashion item has generally increased, said ZIGZAG.
For the same period, the sale of gloves increased by 698%, earplug by 295%, and padded jacket by 68% compared to last week.
ZIGZAG is gathering winter items and discounting them up to 52% until December 4th.
Another style commerce platform ABLY also announced that the sales of padded jacket and coat have increased as the temperature suddenly dropped.
The weekly keyword search of padded jacket recorded around 300 thousands over Nov. 21 to 27, and long underwear, heat-tech, etc. were ranked in top 10 of real-time keyword search chart.
"Giant yarn," knitted bag made of thick knitting yarn, topped real-time keyword chart last month on ABLY.
Since Y2K (style in the 2000s) trend is continuing on to winter fashion, items like leg-warmer worn by K-pop idols in 1990s like Fin.K.L and SES were searched 680% more than that of previous week.
searching hat and muffler combined item also increased by 550%.
Fashion plus announced that the sale of winter clothes including shoes, hat, and muffler increased by 39% in last Nov. 1 to 24.
(This article is translated from Korean to English by Jiwon Woo.)
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