Musinsa reveals virtual human 'Mu Ah-in'

▲ This photo, provided by Musinsa, shows virtual human "Mu Ah-in." (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, June 10 (Yonhap) – The online fashion platform Musinsa has produced the virtual human “Mu Ah-in” with NAU, a company specializing in visual effects, and revealed on June 10.

Starting with the teaser video of the "Musinsa x Mu Ah-in" campaign released on Friday, Mu Ah-in will perform as a brand muse in a TV commercial that will be aired from the middle of this month and introduce the fashion worldview of Musinsa.

The staff from Musinsa said, "Mu Ah-in is a fashion icon representing the concepts and styles of various brands in the Musinsa store," adding, "We will be able to show new fashion contents that have never been seen through Mu Ah-in, which changes according to age and lifestyle beyond the boundaries of virtual and reality."

(This article is translated from Korean to English by Kim Sun Min.)

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