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| ▲ This photo provided by SBS shows the miniature trophy kit from Cheong-ah Arts School which will be available to purchase during the live commerce held by SBS and SK Stoa on July 2. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, July 2 (Yonhap) -- SBS and SK Stoa will start a live commerce for the hit drama "The Penthouse: War in Life"
The live commerce will be held about six times every Friday right after the end of each episode of "The Penthouse: War in Life" at 11:30 p.m. During the first broadcast on Friday, the company will be selling a miniature trophy kit from 'Cheong-ah Arts School,' a fictional Korean Arts high school featured in the drama, and a Penthouse silver coin from the Korea Gold Exchange.
SBS' drama production company Studio S has continued its partnership with SK Stoa and is selling various media commerce-linked products online.
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