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| ▲ This photo shows Dyson Airwrap Styler. (Yonhap) |
SEOUL, Mar. 12
(Yonhap) – Lotte Department Store has announced on Sunday that it will run a
Dyson Style Lab pop-up aimed at Generation Z at Lotte World Mall in Jamsil from
the 15th to the 26th of this month.
Recently, among Generation Z, "cost-effectiveness," which
means actual value compared to price, has emerged as a new consumption trend.
It is a consumption attitude that if it is judged that it can be used frequently in daily life even if
the price is high, people do not spare any
spending. Dyson Airwrap was considered a representative example of consumption
of the cost and was out of stock.
In the pop-up, you can freely experience all Dyson's products and take
photos at photo zones everywhere.
There is also an experience space where you can visually check
Dyson's thermal control system by installing a thermal imaging camera.
Topaz Orange color, a limited edition of Dyson Air Lab multi-styler,
will only be introduced in this pop-up.
Lotte Department Store continues to introduce pop-ups of unique
contents such as Zanmang Loopy and Pokemon, centering on Lotte World Mall.
(This article is
translated from Korean to English by Yunhee Cho)
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