NewJeans, IPX throw pop-up store collaborations in Seoul

▲ The photo, provided by digital IP entertainment company IPX, formerly known as Line Friends, shows IPX's pop-up store in collaboration with K-pop girl group NewJeans, located in Seoul. (NOT FOR SALE) (Yonhap)

NewJeans, IPX throw pop-up store collaborations

SEOUL, Aug. 11 (Yonhap) -- K-pop girl group NewJeans and digital IP entertainment company IPX, formerly known as Line Friends, launched its pop-up store collaborations in Seoul, the group’s agency said on Friday.

The pop-up store event runs Friday to Aug. 31 at the Line Friends Store locations in Gangnam and Hongdae, Seoul, according to NewJeans’ management, ADOR.

The event features a variety of fan goods inspired by 'Bernini,' a new bunny character, as well as U.S. animation characters “Powerpuff Girls.”

Last week, NewJeans became the second K-pop girl group to top Billboard 200 with fast popularity of its second EP, "Get Up.”

jwc@yna.co.kr

▲ K-pop girl group NewJeans performs at the Lollapalooza music festival in Chicago on Aug. 3, 2023. (PHOTO NOT FOR SALE) (Yonhap)

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