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| ▲This photo is provided by The Ministry of Health and Welfare. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Nov. 25 (Yonhap) -- The Ministry of Health and Welfare opened the "2022 K-Beauty Brand Show" at Community House, in Junggu, Seoul, on Friday.
This event, which is organized by the Korea Cosmetic Industry Institute and sponsored by the Ministry of Health and Welfare, introduces beauty-related companies' products such as hair and skin, focusing on cosmetics from small and medium-sized companies, which have entered the "K Beauty Experience showroom" (Beauty Play) in Myeong-dong, Seoul.
About 230 people, including related companies, domestic and foreign influencers, and officials from domestic and foreign governments and related agencies such as Brazil, Poland, and China, attended.
Makeup and styling demonstrations, customized cosmetics experiences will be held, and MOUs for cosmetics companies will be signed during the event.
"Our cosmetics industry has continued to grow, achieving the world's third-largest export amount in 2021, and it is this support that has made our country one of the strongest soft power countries," said Vice Minister of Health and Welfare Park Min-soo during the congratulatory speech. "The Ministry of Health and Welfare will continue to support K-beauty to become the world's best," he said. "I hope the industry will also work together to expand investment," he said.
(This article is translated from Korean to English by Dowon Kim.)
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