 |
| ▲This photo, provided by Korea Creative Content Agency, shows Scott Manson, CEO of Hybe America Business Solutions. (PHOTO NOT FOR SALE) (Yonhap) |
SEOUL, Nov. 10 (Yonhap) —"Our company (Hybe) operates nine labels in three countries. "I think the next star can be born anywhere, as we are holding our business in such diverse places."
Scott Manson, CEO of Hybe America Business Solutions, said at a press conference for the "2022 Content IP Industry Exhibition," hosted by the Korea Creative Content Agency at COEX in Seoul on Thursday, "The birth of a star is determined by fans."
CEO Manson introduced, "To tell you about the case of the United States, a girl group project integrating the United States' best labels with the training methodology of K-pop is underway."
"One of the lessons I learned in the process of working is that Hype respects fans," he said. "The agency allows fans to intervene from the early stages of the artists' debut." "Fans play a big role in creating labels, which is not just producing singers and concluding, but injecting vitality into labels," he emphasized.
He continued, "K-pop fans are special," adding, "There are some special fans in the U.S., but as far as the Korean fans I have seen while working at Hype America for the past two years, Korean fans are special. It was surprising to see the connection between the fans, not just the idol groups.
"CEO Manson successfully led Justin Bieber's YouTube series "Justin Bieber: Seasons" as the Chief Operating Officer of the SB project, where pop stars such as Justin Bieber and Ariana Grande belong.
He became the representative of Hybe America as SB Project, a branch of Ithaca Holdings, got taken over by Hybe America.
(This article is translated from Korean to English by Dowon Kim.)
(END)
(C) Yonhap News Agency. All Rights Reserved
