First lady promotes Korean cosmetics at K-beauty event in Shanghai

▲ First lady Kim Hea Kyung tries a cosmetics product at a booth of a K-Beauty GLOW WEEK event at the Fosun Foundation Art Center in Shanghai on Jan. 7, 2026. (Yonhap)

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First lady promotes Korean cosmetics at K-beauty event in Shanghai

By Kim Eun-jung

SHANGHAI, Jan. 7 (Yonhap) -- First lady Kim Hea Kyung visited a Korean beauty event in Shanghai on Wednesday in a show of support for South Korean cosmetic companies' bid to expand exports to the Chinese market, Cheong Wa Dae said.

Kim attended K-Beauty GLOW WEEK in Shanghai at the Fosun Foundation Art Center while accompanying President Lee Jae Myung on his visit to China, as she sought to promote Korean culture to help enhance ties between the two nations.

She toured pop-up stores showcasing new Korean beauty products, sampled items and watched Chinese influencers livestream from the booths.

She also took part in impromptu interviews with some influencers, vice presidential spokesperson Ahn Gwi-ryeong said in a written briefing.

Asked about what makes Korean beauty products so popular, Kim said, "Korean cosmetics offer a wide range of choices depending on skin type and season, and they reflect consumer demand very quickly."

She recommended sheet masks as especially cost-effective, adding that the president and she do a "one-mask-a-day" routine every evening.

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