▲ This image provided by Amorepacific shows Mise En Scene’s “Perfect Serum,” which ranked No. 1 in the hair styling oil category during Amazon’s large-scale discount event “Big Spring Sale.” (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 8 (Yonhap) -- Major brands under Amorepacific posted more than a threefold increase in sales during Amazon’s large-scale discount event “Big Spring Sale,” demonstrating their growing competitiveness in the North American market, the company said Wednesday.

The “Big Spring Sale,” alongside Prime Day and Black Friday, is one of Amazon’s largest shopping events. During the seven-day promotion from March 25, Amorepacific recorded a 201 percent increase in overall sales compared with a year earlier.

Among its brands, Illiyoon and Mise En Scene led the performance with strong growth and top rankings across categories.

Illiyoon, which posted a 384 percent increase on-year, saw its flagship product “Ceramide Ato Concentrate Cream” sell more than 40,000 units, ranking third in Amazon’s facial moisturizer category.

Mise En Scene also achieved 237 percent growth, with its “Perfect Serum” topping the hair styling oil category and performing strongly across key segments.

The results are particularly notable as the brands have not officially entered the North American market.

▲ This image provided by Amorepacific shows Mise En Scene’s “Perfect Serum,” which ranked No. 1 in the hair styling oil category during Amazon’s large-scale discount event “Big Spring Sale.” (PHOTO NOT FOR SALE)(Yonhap)

Amorepacific said it strengthened credibility through collaborations with dermatologists and regional influencers, while executing targeted marketing strategies centered on social media.

As a result, Labo-H recorded a remarkable 8,149 percent growth rate, while Espoir grew 191 percent, Aritaum 208 percent and Longtake 347 percent, reflecting broad-based growth across categories.

Osulloc also expanded beyond beauty into lifestyle products, with its “Samda Honey Pear Tea” ranking first in the fruit tea category.

“This event reaffirmed that high-performance K-beauty products addressing diverse skin concerns of U.S. consumers are highly competitive in the market,” an Amorepacific official said.

“The significant increase in new customer inflow ahead of the major promotion is especially encouraging,” the official added. “Based on insights gained from this performance, we plan to further strengthen our brand presence and accelerate expansion in North America during Amazon Prime Day in June.”

jwc@yna.co.kr

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