▲ This photo, provided by Busan city, shows the scene in "NewJeans Code in Busan." (PHOTO NOT FOR SALE) (Yonhap)

SEOUL, Jan. 11 (Yonhap) - As the reality variety show "NewJeans Code in Busan" about Busan travel gains popularity on social media, the Busan Metropolitan Government and the Busan Tourism Organization are planning on using it to attract tourists. 

 

“NewJeans code in Busan,” has been broadcast on SBS three times since October 16 last year, and has been on the OTT platform Wavve, with 23.8 million hours of viewing so far, according to the Busan Metropolitan Government on Wednesday, 

 

Three highlights and 13 behind-the-scenes videos have also been released on the Busan tourism YouTube channel "VISIT BUSAN," recording about 80 million exposure and 5 million views.

 

The number of views of 36 short-form videos and hashtags of “NewJeans Code” posted on TikTok channel exceeded 13.2 million times.

 

The city and the Busan Tourism Organization have developed two overnight travel courses linked to the “NewJeans Code Busan” filming site and introduced them on "VISIT BUSAN," and will soon present graphic articles including six illustrations of the scenes in the video. .

 

It also plans to develop travel courses including Jeonpo Tool-gil, Dadaepo sunset, and Myeongji Galsam Grill.

 

The city and the Busan Tourism Organization will release the last behind-the-scenes video of the “NewJeans Code Busan,” "Gwangalli Drone Show," at "VISIT BUSAN" on Wednesday.

 

 

 

(This article is translated from Korean to English by Yunhee Cho.)

 

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