▲ This image provided by online retail giant Gmarket promotion its one-day event featuring major brands from Amorepacific, offering discounts of up to 55 percent. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, April 20 (Yonhap) -- Gmarket said Monday it will hold a one-day promotional event featuring major brands from Amorepacific, offering discounts of up to 55 percent.

 

The event, titled "Amorepacific All-In," brings together a wide range of the company’s brands, including premium beauty lines such as Sulwhasoo, Hera, Primera, IOPE, Aestura and Laneige.

 

Body and hair care brands such as Illiyoon, Ryo, Happy Bath and Mise-en-scene are also participating.

 

In addition to discounts, the event offers promotional programs including lucky boxes, Gmarket-exclusive products, a lottery-style event dubbed "Amore Lottery," first-come-first-served trial deals priced at 2,500 won, and prize giveaways.

 

Gmarket’s "All-In" campaign is a flagship one-day partnership promotion that concentrates the platform’s key marketing capabilities on a single partner company.

 

Since its launch in April last year, the campaign has been held five times, including the latest event with Amorepacific.

 

jwc@yna.co.kr

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