▲ This image provided by CJ Olive Young shows its new "Olive Young Beauty Mansion Seongsu," located in Seoul's northern Seongsu neighborhood. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, June 30 (Yonhap) -- CJ Olive Young said Tuesday it will open "Olive Young Beauty Mansion Seongsu" in Seoul's Seongsu neighborhood, offering visitors a more immersive K-beauty experience.

The new venue is intended to extend the popularity of "Olive Young N Seongsu," located on the bustling Yeonmujang-gil shopping street, further into northern Seongsu while providing foreign visitors with a deeper K-beauty experience.

Beauty Mansion spans approximately 1,650 square meters across four floors. Each level is divided into multiple room-like spaces designed to evoke the atmosphere of a luxury residence.

The space features beauty-related books and an LP listening area, allowing visitors to explore brands and hands-on experiences in a relaxed, home-like setting.

The first floor houses shop-in-shop spaces and pop-up stores to highlight participating brands, while the second and third floors are dedicated to color cosmetics and skincare, respectively, offering detailed skin analysis and personalized consultations.

Reflecting growing demand for beauty devices, Olive Young has also introduced a "Beauty Device Studio." The company will additionally operate an "Advanced Derma Consulting" service featuring 3D skin analysis and personalized K-derma cosmetic recommendations tailored to the needs of medical tourism aftercare.

"Beauty Mansion will offer global beauty fans a differentiated experience while providing brands with greater opportunities to connect with customers," an Olive Young official said. "We will continue strengthening differentiated services so that not only domestic customers but also foreign tourists can experience K-beauty in greater depth."

jwc@yna.co.kr

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