SEOUL, Nov. 10 (Yonhap) -- Musinsa, a South Korean fashion platform, said Wednesday it officially opened its 100th offline store, "Musinsa Beauty Seongsu," in Seongsu-dong, eastern Seoul.

The store occupies the first and second floors of a building, covering a dedicated floor area of some 1,300 square meters. Its signature coral color is incorporated throughout the interior, which features more than 10,000 products from around 700 brands across skincare, makeup, fragrances, and hair and body care.

Independent brands account for 80 percent of the total.

Reflecting Seongsu's retail landscape, which is known for experiential shopping spaces such as pop-up stores and brand showrooms, the store places particular emphasis on allowing customers to try and compare a wide range of products.

The first floor, primarily dedicated to skincare and makeup, features a special zone for exclusive brand pop-up stores.

On the second floor, "Beauty Onnuri Pharmacy Seongsu" offers more than 700 products from 110 brands. The selection is categorized according to specific skin and scalp concerns, based on sales data and customer feedback from the company's Hongdae branch.

Two pharmacists will be stationed at the pharmacy to provide professional services, including prescription dispensing, sales of over-the-counter medicines and medication counseling.

To celebrate the opening, Musinsa has also prepared various customer participation events and shopping promotions.

Customers who spend at least 10,000 won will receive a "beauty goodie bag" containing a selection of beauty products. From Nov. 11-17, the store will offer special discounts on popular beauty products. A lucky draw event at the courtyard in front of Musinsa Empty Seongsu will also guarantee prizes for all participants.

Musinsa plans to link its various offline stores concentrated in Seongsu to encourage customers to visit and shop across its fashion, beauty and lifestyle categories, while helping participating brands increase sales.

"Through our diverse offline stores clustered in Seongsu, we aim to broaden customers' shopping experiences and help promising small and medium-sized beauty brands attract new customers and increase sales," a Musinsa official said.
 

jwc@yna.co.kr

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