SEOUL, Nov. 11 (Yonhap) -- "Flix!," a musical depicting the birth of global streaming giant Netflix, is set to meet audiences later this month.

The original musical will make its premiere from Nov. 17-28 at the Grand Theater Han River of Gangdong Arts Center, according to production company Emotional on Wednesday.

Based on "That Will Never Work," a memoir by Netflix co-founder Marc Randolph, the musical follows the company's founding journey and challenges as it grew from an online DVD rental service in Silicon Valley into a global streaming platform.

Selected for the 2026 Large-Scale Musical Pilot Production Support Program sponsored by the Ministry of Culture, Sports and Tourism, the production will make its Seoul premiere. It has been developed through an internal workshop in March and a staged reading showcase in July.

Cho Hyung-kyun will play Marc Randolph, while Lee Chang-yong will portray Reed Hastings.

The production is directed by Park Han-geun, with Han Jung-rim serving as music director and Hong Yu-seon in charge of choreography.

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