▲ This image, provided by LF on June 8, 2026, shows the standalone pop-up store of its accessories brand Atte Accessories, which opened at Taiwan's largest department store, Shin Kong Mitsukoshi Taichung Zhonggang Store, as part of efforts to expand its overseas fan base. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, June 8 (Yonhap) -- Atte Accessories, an accessories brand operated by LF, has opened a standalone pop-up store at Taiwan's largest department store, Shin Kong Mitsukoshi Taichung Zhonggang Store, as part of efforts to expand its overseas fan base, the company said Monday.

The pop-up event is being held from June 5-11 and marks the brand's second overseas pop-up following its event at Osaka Hankyu Umeda Main Store in Japan in March.

Atte Accessories is showcasing its signature product lines, including the "RUBAN" collection, which offers a modern reinterpretation of ribbon motifs, as well as its Frill and Bonbon collections, to attract local consumers.

The brand has also introduced Taiwan-exclusive items, including a "Bubble Tea Edition" and a sky-blue version of its RUBAN bag inspired by Taiwan's iconic beverage culture. Limited-edition packaging and shopping bags are also being offered.

According to an analysis of the brand's official Instagram account, Taiwan has the second-largest share of followers after South Korea, surpassing other major Asian markets such as Japan and China.

An LF official said the company plans to gradually expand its presence in the global market based on the positive response it has received in Japan and Taiwan.

"We will continue to broaden our reach step by step in the global market, building on the potential we have confirmed in Japan and Taiwan," the official said.

jwc@yna.co.kr

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