▲ A family of foreign visitors cools off at Cheonggye Stream in Seoul as daytime temperatures reached 33 C on June 16, 2026. (Yonhap)

   SEOUL, June 17 (Yonhap) -- Monthly spending by foreign tourists in South Korea exceeded 2 trillion won ($1.32 billion) for the first time in May, data showed Wednesday.

   Credit card spending by inbound travelers reached 2.12 trillion won in May, up 67.1 percent from a year earlier, according to the data from the Korea Tourism Organization (KTO). The increase marks the fastest growth rate since 2023.

   Spending by Chinese tourists more than tripled, compared with the same month last year, the data showed.

   By sector, shopping recorded the largest on-year increase at 77.8 percent, followed by transportation at 70.6 percent, medical and wellness services at 65.8 percent, and food and beverage at 64.9 percent.

   The KTO said consumption patterns were becoming increasingly polarized into "lifestyle" spending centered around those in their 20s and 30s and shopping for "ultra-luxury" brands led by Chinese tourists.

   In Seoul's Myeongdong shopping district, spending jumped 162 percent on-year, supported by the popularity of customized apparel services, such as Nike By You. In Seongsu-dong, spending rose 141.9 percent as foreign visitors flocked to well-known outdoor brands. Pharmacy sales also surged in Seongsu-dong and the southern port city of Busan's Haeundae district, boosted by demand for regenerative creams and other products.

   "The data shows that foreign tourist consumption is becoming more segmented across commercial areas, business sectors and nationalities," said Lee Mi-sook, head of the KTO's Tourism Data Hub Team. "We will provide data-driven insights to help local governments and businesses catch these shifts early and respond proactively."

[Copyright ⓒ K-VIBE. All rights reserved. Unauthorized reproduction and redistribution are prohibited.]