▲ This image of "Forever Cherry Ribbon Cherry Glass Hairbrush" is provided by APR's beauty brand Medicube. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, July 24 (Yonhap) -- APR's beauty brand Medicube said Friday it will operate a pop-up store for its "Forever Cherry Ribbon Cherry Glass Hairbrush" at Shinsegae Duty Free's Myeongdong branch.

The product features APR's proprietary four-layer bristle design and comes with a dedicated stand and protective cap for added convenience.

The pop-up store, which will run through Nov. 30, will allow visitors to try the hairbrush firsthand and explore a range of Medicube products, including the "AGE-R Booster Glow" and "AGE-R Booster V Roller."

APR first launched the hairbrush in Japan in May and expanded its sales markets earlier this month by introducing the product on major Chinese e-commerce platforms.

An APR official said the company aims to broaden its reach to both domestic and international customers through its presence at Shinsegae Duty Free while further expanding its global distribution channels.

jwc@yna.co.kr

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