SEOUL, Nov. 4 (Yonhap) -- LG H&H said Wednesday that its cosmetics brand The Face Shop has entered the online and offline sales channels of Ulta Beauty, a major U.S. beauty retailer.

The Face Shop launched its products on Ulta Beauty's online store last month and recently completed its entry into about 500 of the retailer's physical stores.

The brand will offer nine key products to U.S. customers, including its Rice Water Bright line, which has recorded cumulative sales of 50 million units at home and abroad, and Rice Water Ready, a new skin care line.

The Face Shop has been expanding its customer reach by securing partnerships with major local retailers, following its entry into Walmart in the United States in July.

A company official said The Face Shop would expand its proven competitiveness in cleansing into basic skin care and introduce its distinctive "K-beauty routine" to customers.

jwc@yna.co.kr

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