SEOUL, Nov. 12 (Yonhap) -- The Ministry of Culture, Sports and Tourism and the Korea Craft and Design Foundation will host the 2026 Today Traditional Festival from Nov. 12-15 at Culture Station Seoul 284 in central Seoul.

Held under the theme "Bokjak Bokjak, Today Traditional," the festival will feature a variety of programs, including pop-up markets, hands-on activities, performances and lectures.

A total of 104 brands, including 39 traditional culture startups, will participate in the pop-up market, showcasing traditional cultural products spanning everyday goods, fashion and hanbok, food and beverages, and handicrafts.

Interactive programs will include a lucky draw in which participants roll a large 14-sided die to win prizes, as well as "Today's Family Motto," an activity in which families put their commitments or cherished values into words and turn them into traditional hanging scrolls.

The festival will also feature performances that reinterpret traditional music with a contemporary touch, along with a children's theater production for families.

The ethnic fusion band Second Moon, traditional vocalist Oh Dan-hae and traditional music group Samsan will perform from Nov. 13-14. On Nov. 14-15, arts group Clap will present a family theater production based on picture books.

Tak Hyun-kyu, a researcher at the Gansong Art Museum, will also give lectures on Nov. 14-15, offering fresh perspectives on traditional culture through the paintings of Joseon-era artists Gyeomjae Jeong Seon and Hyewon Shin Yun-bok.

"'Today Traditional Festival' is a place where creators, brands and consumers of traditional culture come together to develop new tastes and cultural experiences," said Myung Soo-hyun, director general for cultural policy at the ministry. "The ministry will continue supporting efforts to make traditional culture a source of enjoyment and consumption in everyday life while helping startups achieve sustainable growth and expand their sales channels."

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