SEOUL, Nov. 12 (Yonhap) -- A dedicated store offering Indonesian consumers hands-on experiences with and purchases of South Korean cosmetics has opened in Jakarta amid the growing popularity of K-beauty in the Southeast Asian country.

The K-beauty experience store, called "GGU:MEME," recently opened on the second floor of Central Park Mall, a major shopping complex in Jakarta, according to Indonesian cosmetics industry sources Thursday.

The store features a product testing zone where customers can apply cosmetics directly to their skin, as well as a photo zone and an artificial intelligence-powered skin diagnosis area.

GGU:MEME was selected for a support program run by the Korea Health Industry Development Institute (KHIDI) to help operate overseas K-beauty stores. It brings together products from small and medium-sized South Korean cosmetics brands.

KHIDI supports stores in major overseas markets that promote and sell Korean cosmetics to help domestic brands expand their presence abroad.

"Indonesia's beauty market is worth nearly US$10.5 billion annually, with trend-conscious Generation Z consumers forming its main customer base," said Kim Won, head of GGU:MEME. "We will support Korean small and medium-sized cosmetics brands in entering the local market, providing assistance with everything from regulatory approvals and customs clearance to local sales."

jwc@yna.co.kr

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