▲ Global beauty brand Ma:nyo sets up a booth at Olive Young Festa LA 2026. Photo proivded by Ma:nyo. (PHOTO NOT FOR SALE)(Yonhap)

 

SEOUL, Aug. 25 (Yonhap) -- Global beauty brand Ma:nyo expanded its engagement with U.S. consumers by successfully wrapping up its participation in Olive Young Festa LA 2026 in Los Angeles, showcasing its newly established brand identity following a renewal in April.

 

Olive Young Festa LA 2026 was held at the Los Angeles Convention Center from Aug. 14-16. As an Olive Young partner brand, Ma:nyo operated a booth in the Gangnam Zone, themed "The real K-beauty destination," where visitors could experience the brand and its key products through various events.

 

Through its April brand renewal, Ma:nyo expanded its identity from its clean beauty heritage into an "Active Beauty" brand that offers more proactive solutions to consumers' skin concerns through carefully selected ingredients and differentiated formulations. It also changed its former "ma:nyo" logo to the clearer and more intuitive "Ma:nyo" to improve communication with global consumers and accessibility in digital environments, while establishing a more vivid visual identity centered on its signature "Ma:nyo yellow."

 

At the Olive Young Festa, Ma:nyo went beyond simply displaying its rebranding direction visually and turned it into an interactive brand experience that local consumers could participate in and enjoy.

 

The booth was designed around the concept of "Magic Show." Like a magician captivating an audience, the space conveyed the brand story of "Everyday Magic for your skin," expressing the everyday magical skin experience offered by Ma:nyo products.

 

Centered around the brand's signature yellow, the booth featured a ticket-box-style photo zone and interactive events designed to let visitors experience the brand identity firsthand. Key products, including the Pure Soybean Cleansing line and Glutathione 7 Dark Spot line, were also introduced in an easy and engaging way to boost interest in both the products and the brand.

 

The booth received a positive response from visitors. Lines formed among those waiting to participate in the events, while the magic-show-inspired booth design and ticket-box photo zone sparked curiosity and drew visitors. Positive reactions from people waiting in line also helped Ma:nyo naturally convey its refreshed brand image to local consumers.

 

"Olive Young Festa LA 2026 was a meaningful opportunity to let global consumers directly experience Ma:nyo's brand identity and direction established through our rebranding in April," a Ma:nyo official said. "Going forward, under the brand message 'Everyday Magic for your skin,' we will continue to expand our distinctive, witty and intuitive brand experiences across various global touchpoints, alongside products featuring carefully selected ingredients and differentiated formulations."

 

jwc@yna.co.kr

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