▲ This image provided by Musinsa Beauty shows the 18 limited-edition products created through collaborations between global popular character Pugler and 12 beauty brands. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, Oct. 12 (Yonhap) — Musinsa Beauty said Monday it is showcasing 18 limited-edition products created through collaborations between global popular character Pugler and 12 beauty brands during its "Mubyupe" discount event, which runs through Oct. 22.

Pugler is characterized by human-like teeth, playful expressions and a distinctive appearance. The character was created in 2010 by British creator Louise McGettrick, who came up with the idea of attaching artificial teeth to dolls.

The collaboration involves 12 brands, including Grafen, Glimp, Nine Wishes, Merzy, Sensl, S.Nature, Entropy Makeup, Oddtype, Ohahype, Javin de Seoul, Tocobo and Centellian24.

Glimp is introducing a new shade of its "Glimp Glue Gloss," featuring the character "Ugabu White," while Musinsa's in-house brand Oddtype is launching the makeup product "So Touchable Water Blush," featuring the character "Button Mix."

Musinsa Beauty will give customers who purchase the collaboration products one randomly selected blind-edition keyring from nine "Baby Pugler Screech Edition" designs.

The collaboration products are available not only online but also at Musinsa Megastore Seongsu and Musinsa Beauty Hongdae.

Musinsa Beauty arranged the collaboration by directly connecting the Pugler intellectual property with the participating beauty brands and led the entire collaboration process, including product photography and content production.

A total of 660 brands, including the collaboration partners, are participating in this edition of Mubyupe, offering more than 15,000 beauty products at discounts of up to 80 percent.

"We planned this collaboration to create an enjoyable shopping experience by combining Pugler's distinctive character with products from various beauty brands," a Musinsa official said. "We will continue to introduce collaborations that offer new experiences to brands and customers, drawing on Musinsa Beauty's content planning capabilities and online and offline channels."

jwc@yna.co.kr

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