▲ This image provided by Maeil Dairy shows its eight flagship products that entered Olive Young's Pasadena store in the United States and the retailer's U.S. online shopping platform. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, July 22 (Yonhap) -- Maeil Dairy's eight flagship products have entered Olive Young's Pasadena store in the United States and the retailer's U.S. online shopping platform, the company said Tuesday.

The lineup includes three varieties of its plant-based protein drink "Maeil Soy Milk" (99.9 Plain, High Protein Plain and Black Bean), two fruit-flavored "Picnic" beverages (Apple and Peach), and three "Selecs Milcera Collagen" inner beauty products (drink, powder stick and gummy).

The "Selecs Milcera Collagen Gummy" is also available at Olive Young's Century City store in the United States.

Maeil Dairy said the launch reflects growing interest in K-wellness in the U.S., extending beyond the popularity of K-beauty.

The company said the global popularity of Korean content has fueled broader interest in Korean culture and lifestyles, including everyday food and beverages consumed by Koreans.

As domestic milk consumption continues to decline due to South Korea's falling birthrate, Maeil Dairy has been accelerating overseas expansion by positioning plant-based beverages and adult nutrition products under its Selecs brand as future growth drivers.

jwc@yna.co.kr

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