▲ Products of AGE20'S (L) and LUNA are shown in these photos provided by Aekyung Industrial Co. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, May 29 (Yonhap) -- Major South Korean beauty companies are accelerating efforts to expand into North America’s offline retail market as K-beauty continues to gain popularity worldwide.

Aekyung Industrial Co. said Friday that its cosmetics brands AGE 20’s and Luna will enter Olive Young’s Pasadena store in California, the Korean beauty retailer’s first U.S. location.

The company will showcase a total of 76 products at the store, including 53 items from AGE 20’s and 23 from Luna.

“As the United States is a key global beauty market where diverse skin tones and makeup demands coexist, we focused on tailoring our product lineup and expanding shade diversity to reflect local consumer characteristics,” an Aekyung official said. “Based on the competitiveness of the two brands, we will strengthen our position in the global market.”

▲ Aromatica's "Rosemary Root Enhancer"i is seen in this photo provided by Aromatica. (PHOTO NOT FOR SALE)(Yonhap)

In addition, cosmetics brand Aromatica said it will expand its presence in North America by entering 88 stores of U.S. premium department store chain Nordstrom beginning next month.

Nordstrom will carry a total of nine Aromatica products, including seven items from the rosemary scalp and hair care lineup and two tea tree products.

Aromatica had previously entered North American online channels such as Amazon and Ulta Beauty.

“We will continue expanding our touchpoints with global consumers based on differentiated product quality and brand philosophy,” an Aromatica official said.

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