▲ This image provided by Shinsegae International shows the "Black Perfection Blur Fit Powder Foundation" of its beauty brand Vidivici, which combines the coverage of foundation with the matte finish of powder. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, Sept. 9 (Yonhap) -- Shinsegae International's beauty brand Vidivici has launched the "Black Perfection Blur Fit Powder Foundation," a product that combines the coverage of foundation with the matte finish of powder, the company said Wednesday.

The product is designed to naturally conceal skin imperfections and pores while smoothing skin texture to create a clean, even complexion.

Its compact case is designed to fit comfortably in one hand and comes with a dense puff for greater ease of use.

"We will expand our product lineup to meet diverse consumer needs in the market and strengthen our competitiveness," a Shinsegae International official said.

The beauty industry has recently been launching more products designed to meet growing consumer demand for makeup that not only smooths skin texture but also creates an oil-free, matte complexion.

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