▲ This Yonhap file photo shows Sung Dong-hoon, head of the platform division at CJ ENM's commerce division. (Yonhap)

SEOUL, Oct. 22 (Yonhap) -- CJ Onstyle said Thursday it will create a "Korean-style creator commerce market" by providing social media creators with end-to-end support for product planning, sales, group purchasing, brand development, logistics, customer service and advertising.

As consumers increasingly discover and purchase products while watching YouTube and Instagram, the platform aims to systematically connect consumers, creators and brands, the company said.

CJ Onstyle, operated by the commerce division of CJ ENM, unveiled the growth strategy during a media day for the Creator Commerce Festival Korea (CCFK) 2026 at COEX in Seoul.

▲ This poster for the 2026 Creator Commerce Festival Korea, set for Oct. 22-24, 2026, is provided by CJ Onstyle. (PHOTO NOT FOR SALE)(Yonhap)

CJ Onstyle plans to provide integrated, or "end-to-end," support covering creator product planning, video content production and data-based brand matching.

The strategy targets the lack of infrastructure in South Korea, where creators still have to independently find manufacturers for group purchases and sometimes face customer complaints over delayed deliveries.

CJ Onstyle will serve as a platform to sell quality-assured products and build consumer trust based on its logistics and customer management capabilities.

The company will develop differentiated products tailored to creators' expertise and the characteristics of their fan bases.

For content production, it will deploy about 100 producers and its expertise in mobile live commerce operations.

It will also use data and artificial intelligence (AI) technology to match creators with brands suited to their characteristics. The company plans to analyze content trends and automate short-form content production.

Last month, CJ Onstyle launched "Ontner," a business matching platform connecting creators and brands.

CJ Onstyle aims to increase creator commerce sales by 35 times by 2030 compared with 2025, the first year of the business.

It also plans to nurture 100,000 commerce-focused creators by 2030 and raise the share of creator commerce in mobile content commerce sales to 50 percent.

At the media day, a discussion was held under the theme "New Markets Created by Content: The Future of Creator Commerce."

The discussion featured Kim Do-hyun, a professor at Kookmin University's School of Business Administration; Park Hyun-sun, CEO of La Vie En; and Sung Dong-hoon, head of the platform division at CJ ENM's commerce division.

CJ Onstyle plans to expand overseas the creator commerce model it has developed in South Korea over the medium to long term.

"We will establish a new standard for creator commerce based on trust and expertise by combining CJ Onstyle's strengths in content commerce with its data and AI capabilities," Sung Dong-hoon, head of the platform division at CJ ENM's commerce division, said. "Furthermore, we will support K-brands in expanding globally through content and connect the Korean lifestyle with the world."

Creator Commerce Festival Korea (CCFK) 2026 will be held at COEX in Seoul through Oct. 24.

Global platforms including YouTube, Meta and TikTok, along with popular creators such as Risabae, ITSub, Joo Eon-gyu and Aejuga TV's ChamPD, are participating to share their perspectives on the content business.

Visitors can experience popular brands in fashion, beauty, baby and children's products, and health at the event.

jwc@yna.co.kr

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