▲ This image of "Prime Advancer Original Energy 100 Ampoule" of luxury derma cosmetics brand O HUI is provided by LG Household & Health Care. (PHOTO NOT FOR SALE)(Yonhap)

SEOUL, May 15 (Yonhap) -- LG Household & Health Care's luxury derma cosmetics brand O HUI has launched a new skincare product, the "Prime Advancer Original Energy 100 Ampoule," the company said Friday.

The new ampoule inherits the legacy of O HUI's bestselling "Original Energy 100" ampoule, first introduced in 2005, and has been newly developed to reflect current skincare concerns and beauty trends. The company said the product reinterprets nearly 30 years of research and expertise accumulated since the brand's launch in 1997 by concentrating key ingredients into a single formula.

The ampoule contains more than 90 percent of "H-PDRN 90™," a high-absorption ingredient developed through a hydrolysis process designed to double absorption efficiency and enhance skin elasticity benefits. It also includes "3D Core Collagen™," created through recombinant gene technology to replicate human skin collagen, with the formula focusing on anti-aging and skin firmness.

▲ This image of "Prime Advancer Original Energy 100 Ampoule" of luxury derma cosmetics brand O HUI is provided by LG Household & Health Care. (PHOTO NOT FOR SALE)(Yonhap)

According to the company, the product is designed to improve elasticity in the mid-face area, where signs of sagging are especially noticeable among East Asian women. Clinical testing showed up to a 17.8 percent improvement in skin elasticity around areas including the cheeks, nasolabial folds and mouth after two weeks of use. The product also strengthened the skin barrier by 3.6 times immediately after application, helping reduce damage caused by physical irritation.

O HUI also applied its "elastic gliding texture" technology to improve spreadability and absorption speed. The company said a single drop helps prepare the skin for subsequent skincare steps and can be flexibly incorporated into various skincare routines as a de-aging booster.

An O HUI official said the company plans to further strengthen the brand's position in the luxury derma cosmetics market based on its accumulated research and sales expertise.

jwc@yna.co.kr

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